Creativity Sells

You don't have to flex a huge budget to create striking and effective print advertisements.

Imagination costs nothing, yet it sells big. Try these tips for tapping your creativity and making the most of your advertising bucks:

Think of the picture as the bait. You'll want to put the bulk of your advertising money and energy into creating an arresting photograph or graphic for your ad. The visual is what draws people in, and what they remember after they turn the page. If it's great, they'll remember you, too. Your headline is the hook. Second priority is to create a short, catchy headline that works in tandem with your picture. Make it an interesting, readable font that's striking and that complements the picture. And don't just repeat what the picture implies; use words to complete your one-two sales punch. Keep it simple. Your text should be like a minnow -- short and sweet. A common mistake of many novice ad-makers is to put too much text in their ads. Keep the verbiage catchy and concise. Include all the crucial information, but edit it tightly so there are no extra words.

Your headline is the hook. Second priority is to create a short, catchy headline that works in tandem with your picture. Make it an interesting, readable font that's striking and that complements the picture. And don't just repeat what the picture implies; use words to complete your one-two sales punch.

Keep it simple. Your text should be like a minnow -- short and sweet. A common mistake of many novice ad-makers is to put too much text in their ads. Keep the verbiage catchy and concise. Include all the crucial information, but edit it tightly so there are no extra words.

Keep it fun. Unless you're an undertaker, humor helps. A catchy, humorous ad serves as a great way to introduce yourself to the reader. And if you can make 'em smile, you can make 'em buy.

Add a touch of practicality. Creativity is certainly the key, but you also need to include pertinent information like location, contact information, and other facts to help the customers come.

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