Creativity Sells
You don't
have to flex a huge budget to create striking and effective print
advertisements. Imagination
costs nothing, yet it sells big. Try these tips for tapping your creativity
and making the most of your advertising bucks:
Your headline is the hook. Second priority is to
create a short, catchy headline that works in tandem with your picture. Make it
an interesting, readable font that's striking and that complements the
picture. And don't just repeat what the picture implies; use words to
complete your one-two sales punch. Keep it simple. Your text should be like a minnow
-- short and sweet. A common mistake of many novice ad-makers is to put too
much text in their ads. Keep the verbiage catchy and concise. Include all the
crucial information, but edit it tightly so there are no extra words. Keep it fun. Unless you're an undertaker, humor
helps. A catchy, humorous ad serves as a great way to introduce yourself to
the reader. And if you can make 'em smile, you can make 'em buy. Add a touch of practicality. Creativity is
certainly the key, but you also need to include pertinent information like
location, contact information, and other facts to help the customers come. |
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