Writing Your Press
Release Here are some tips to help you write your
press release: Avoid using conjunctive phrases (such as
wasn't and isn't), and keep a lid on hyperbole ("It's the most fantastic
event of its kind"). Be factual. Don't guess your facts and
don't distribute old information. Properly define abbreviations or acronyms
for organizations, objects, and so on.
Here are format suggestions: A banner tells an editor that your
document is a press release and who sent it. The headline summarizes an essential fact
and can be a bit more creative and suggest a theme. A slugline is optional and can back up the
headline with a secondary fact. The first line of the release is called a
lead line. Open with the who you are and the release date. The first sentence of the release should
explain the headline in one complete sentence. The body of the release is the story
(don't forget to double space). Put the most important information first,
followed by information in order of diminishing value. Start with who, follow
with what, and end with address, phone numbers, fax numbers, and e-mail and
Web site addresses. Continue to Press
Release Format… |
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