Writing Your Press Release
Here are some tips to help you write your
Avoid using conjunctive phrases (such as wasn't and isn't), and keep a lid on hyperbole ("It's the most fantastic event of its kind").
Be factual. Don't guess your facts and don't distribute old information.
Properly define abbreviations or acronyms
for organizations, objects, and so on.
Here are format suggestions:
A banner tells an editor that your document is a press release and who sent it.
The headline summarizes an essential fact and can be a bit more creative and suggest a theme.
A slugline is optional and can back up the headline with a secondary fact.
The first line of the release is called a lead line. Open with the who you are and the release date.
The first sentence of the release should explain the headline in one complete sentence.
The body of the release is the story (don't forget to double space).
Put the most important information first, followed by information in order of diminishing value. Start with who, follow with what, and end with address, phone numbers, fax numbers, and e-mail and Web site addresses.