Strategies for Better Advertising
Your public relations campaign should generate local interest. Always prompt the media to include the Web site address (http://www.abateny.org) and a phone number (555-555-5555) in their coverage.
Your objective, as with any public relations effort, is to advertise through the media - attracting as much attention as possible with each event that you stage.
Your campaign should include elements of all of the following strategies:
First, send a press kit to top-level media organizations in your community. Follow up by arranging press, radio, and television interviews.
Invite reporters to your event, and bring local educators or politicians to your event to have them talk about the need for and their support for your efforts.
Make sure that the events you stage are inclusive - invite everyone, and don't let any one personality or partner steal the show.
Invite sponsors, celebrities, or others who will attract attention. Demonstrations and photographs are good ways to generate media coverage, and they help clarify ABATE's goals by showing volunteers at work.
Publicize your event. Submit notices for community calendars, post flyers on bulletin boards in public places, and distribute flyers at the grocery story, coffee shop, and even sports events.