Strategies for Better Advertising
Your public relations
campaign should generate local interest. Always prompt the media to include
the Web site address (http://www.abateny.org) and a phone number
(555-555-5555) in their coverage. Your objective, as with any public
relations effort, is to advertise through the media - attracting as much
attention as possible with each event that you stage. Your campaign should include elements of
all of the following strategies: First, send a press kit to top-level media
organizations in your community. Follow up by arranging press, radio, and
television interviews. Invite reporters to your event, and bring
local educators or politicians to your event to have them talk about the need
for and their support for your efforts. Make sure that the events you stage are
inclusive - invite everyone, and don't let any one personality or partner
steal the show. Invite sponsors, celebrities, or others
who will attract attention. Demonstrations and photographs are good ways to
generate media coverage, and they help clarify ABATE's goals by showing
volunteers at work. Publicize your event. Submit notices for
community calendars, post flyers on bulletin boards in public places, and
distribute flyers at the grocery story, coffee shop, and even sports events. Continue to Do’s
and Don’ts with the Press… |
|
|