Do’s and Don’ts with the PressDo encourage your bands, vendors, etc., to
send out their own press releases about their participation in your project. Do anticipate questions that may be asked
and have draft answers prepared. Do review relevant facts, statistics, and
specific examples that support your efforts when applicable. Do make your points clearly and concisely.
Do go off the record when you want a
reporter to have information, but without the ability to quote you by name. Do arrange to have photos available for
reporters who are writing stories about your event. Don't be shy. Every aspect of your project
is an angle, and every angle deserves a story. An editor will never fault you
for trying to get attention. Don't get angry with the reporter. If you
disagree with a statement a reporter makes, simply and calmly restate your
points relevant to the conversation. Don't continue to talk if you have
adequately answered the question. Don't be afraid to say you donšt know the
answer, but offer to find the information. Don't include cover letters or other documents
when sending just a press release. Your release should speak for itself (and
it only has five seconds to do it!). However, cover letters are OK if you're
sending a press kit. Continue to Creating
a Press Kit… |
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