Building Your Press Kit
You can create a press kit to hand out to editors and other interested parties who attend your event or express information about your activity.
A press kit is literally a folder that contains all the essential information about your organization or event. Here's a menu of items that you may want to include:
Recent press releases about your event and any previous press releases that are relevant.
Background information on your organization and its mission, and biographies for key people.
A factsheet that contains useful information about your event, or your organization. This document should present information in a bullet format.
Letters of endorsement from VIPs and state and community leaders.
Copies of any recent speeches given on your behalf. A directory of key people in your organization.